Welcome!
Hello, I’m Patty Montagno, and I’m thrilled to meet you! My marketing journey began at Procter & Gamble after earning my MBA, laying the foundation for a career dedicated to building iconic brands. Since then, I’ve had the opportunity to work with industry giants like PepsiCo, A+E Television Networks, and Treasury Wine Estates, shaping strategies that win hearts and minds. Along the way, I spearheaded the Duracell “Power A Smile” campaign that delivered the brand’s best sales performance in a decade, led the design of the 20oz Mountain Dew bottle you see on shelves today, and helped bring beloved TV shows to audiences across 200 global territories.
With a unique perspective gained from years as a marketing executive, I also enjoy the challenge of bridging the gap between brand and agency. Driven by the belief that the “consumer is boss,” I place the consumer at the forefront of every stage of the planning process, ensuring strategic alignment, seamless collaboration, and thoughtful execution that positions brands for long-term success.
Beyond my career, I’m a fourth-generation New Yorker turned Floridian, an avid traveler (50+ countries), an animal enthusiast, and a firm believer in giving back.
EXPERTISE
Brand Building
Brand strategy before execution allows us to imagine and prepare for changing conditions. In this stage, we will conduct data analysis, uncover insights, determine your target audience, and define what your brand stands for through the eyes of the consumer.
Creative Ideation
Execution is the only strategy that the consumer sees; it’s an expression of how your brand experience will come to life. A well written brief with a strong Communication Message Strategy and Campaign Idea will lend itself to breakthrough creative.
Experiential Marketing
Experiential marketing is crucial in creating immersive, memorable brand interactions that foster emotional connections, driving deeper consumer engagement and long-term loyalty.
Go-to-Market Strategy
Do you need a blueprint for how to reach consumers where and when they are most receptive? Let’s develop a tactical action plan that outlines where marketing dollars will be most effective and outline a framework for measuring success.
Integrated Marketing
Brands must understand the consumer journey and implement a seamless experience along each touchpoint. We can work together to ensure that each execution works synergistically and leverages the strength of the specific medium to bring the communication idea to life.
Innovation
Innovation is a result of transforming insights into sustainable growth. It’s understanding trends and consumer desires, often before they can even articulate it themselves. Together, we can step into the future and create possibilities by brining ideas to life through a detailed commercialization plan.